What is a brand

 A brand is a unique and identifiable symbol, name, design, or combination thereof that represents a product, service, or company. It goes beyond just a logo or visual elements; a brand encompasses the overall perception and reputation associated with the entity it represents. A strong brand is built on consistent messaging, quality, and customer experience. It serves to differentiate a product or company from its competitors, creating a distinctive identity in the minds of consumers. Successful branding fosters customer loyalty, trust, and emotional connections, contributing to long-term success in the market.

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